What's in store for SEO in 2023?

This year, we asked ONE HUNDRED AND ONE! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2023 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year.

Available as a book, podcast and video series

Get the Guide for 2023 Get ahead of your competitors in 2024

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Learn from some of the very best in SEO, in conversation with David Bain.

Need more? Check out SEO in 2023: Additional Insights

A Majestic series that complements the original SEO in 2023 podcast, video series and book.

See all bonus episodes

KEY CONSIDERATIONS

Martin MacDonald

Adapt to the new world and create richer content

Myriam Jessier

Embrace change

Izabela Wisniewska

Build quality, trustworthy brands

Cindy Krum

Optimise beyond traditional blue-link rankings

Itamar Blauer

Think sustainably about SEO based on your/your client’s website and capabilities

David Iwanow

Cut through the noise

AUDITING

Andy Drinkwater

Technical SEO matters

Rebecca Berbel

Regularly monitor your website

Montserrat Cano

Audit your website frequently

Olga Zarr

Go the extra mile with research, audits, and content creation

Bill Hartzer

Clean up your website

Brenda Malone

Be selective about scripts, tags and other code items

Charlie Williams

Review your content quality (or lack thereof) through content inventory

Olesia Korobka

Prepare for the worst

CONTENT STRUCTURE

Taylor Kurtz

Core Web Vitals and content quality

Jake Gauntley

Focus on building your expertise, authoritativeness, and trustworthiness (EAT)

Gemma Fontané

Work on Expertise, Authority, and Trustworthiness

Eric Enge

Build a content plan to properly leverage the entity maps for your market space

Jamie Indigo

Craft fact-based content that maps to the search engine’s understanding of entities

Isaline Muelhauser

Treat translations like languages and your audience like humans

Sarah McDowell

Putting people first

Lidia Infante

Go headless

TARGETING

Sante J. Achille

Think like a machine

Mark Williams-Cook

Zero-volume keywords

Nitin Manchanda

Matching demand with supply

Jessica Maloney

All-around search intent

Andrew Cock-Starkey

Remember the importance of intent

Julia-Carolin Zeng

Look more closely at intent

Irina Serdyukovskaya

Create or update your content to satisfy user intent

CONTENT PLANNING

Kevin Gibbons

Have a clear content strategy and invest in content the right way

Ian Helms

Quality over quantity

Sara Taher

Create quality content and topical authority

Marco Bonomo

Focus on content quality and FAQs

Andrea Paternostro

Perform a content consolidation audit

Paige Hobart

Better understand what you are producing and why

Gus Pelogia

Get more buy-in from stakeholders

Eilish Hughes

Demonstrate excellence at what you do

LOCAL SEO

Greg Gifford

Optimise the ‘heck’ out of your Google Business Profile

Claire Carlile

UTM tag up everything in your Google Business Profile

Dixon Jones

Optimise for augmented reality with location schema

CONTENT PRODUCTION

Koray Tuğberk GÜBÜR

Nikki Halliwell

In-depth answers will be favoured over one-sentence answers

Adelina Bordea

Create powerful content for even the smallest searches

Eva Cheng

The power of reactive PR

Chima Mmeje

Prepare to compete with AI-generated content

Lily Ray

Expand your content strategy into other formats

GUIDE THE BOTS

Jason Barnard

Treat Google Like a Child

Jono Alderson

Using structured data

Martha van Berkel

Manage your structured data like a financial portfolio

Suresh Kumar

Don’t miss out on metadata opportunities

Kevin Indig

Faceted indexing

SERP SEO

Louise Heap

Optimising for the SERP

Navah Hopkins

Get ready for a more dynamic SERP

Sara Moccand-Sayegh

Check the SERP and build your personal brand entity online

Dre de Vera

Create video that ranks on Google

Kristina Azarenko

Make your pages findable by Google

USER-CENTRICITY

Filipa Serra Gaspar

Focus on users

Maria White

Create a user-centric strategy

Pedro Dias

Quality and user experience will rule in 2023

Grace Wei Hou

Prioritise the user experience

Sophie Brannon

Streamline the user experience

Olga Tsimaraki

Stop forgetting about your users

Sara Fernández Carmona

Stay on top of UX best practices

Billie Geena Hyde

User-focused research

Becky Simms

Be more human

Ulrika Viberg

Have a more user-centric holistic approach

Miracle Inameti-Archibong

What are people saying about you?

LINKS

Natalie Arney

Reap the full impact of link acquisition by having a sound site

Bibi Raven

Don’t let the state of your site hold back your link building strategy

Debbie Chew

Diversify your tactics and create a network for link building

Andor Palau

Focus on accuracy and work precisely

Jan-Willem Bobbink

Optimise your internal links

Christina Ehrensberger

Use an API for intelligent internal link building

INTEGRATE

William Álvarez

Have SEO in place to see returns on paid media campaigns

Krzysztof Marzec

Use knowledge from Google Ads to boost your SEO (and vice versa)

Joseph Kahn

Harmonize all channels and ranking signals into one repeatable formula

THINK OUTSIDE THE BOX

Eli Schwartz

Think about search engines other than Google

Crystal Carter

Pay more attention to visual search

Mufaddal Sadriwala

Get started with Web Stories

Nick Wilsdon

Use edge/CDNs to stitch together and publish content and build SEO results

Barry Adams

The future of technical SEO is SEO on the edge

Lazarina Stoy

Utilise Google Cloud’s APIs

Bastian Grimm

Get your head around AI

ANALYTICS & TESTING

Rasida Begum

Understand your data

Adriana Stein

Do not obsess over rankings, but relevant content

Jess Joyce

Measure everything that you can and build on what you have

Natalie Slater

Get comfortable with GA4

Pam Aungst Cronin

Is Data Studio better than GA4?

Kaspar Szymanski

Preserve and utilise your web server logs

Begum Kaya

Wear the data science hat more often

Omi Sido

Use BigQuery (SQL) to create your own SEO tool

Emily Potter

Test smarter and with more frequency

Si Shangase

Use a test and learn approach to define your business objectives

Luis Rodriguez

Keep trying new things

EVERGREEN ADVICE

Nik Ranger

Don’t forget the basics

Helen Pollitt

Perfectionism is the enemy of progress

Tevfik Mert Azizoğlu

The relationship between content and search intent

Kerstin Reichert

Roll up our sleeves and do the manual work

Aleyda Solis

Set an SEO quality assurance framework

Fili Wiese

Stand out

Orit Mutznik

Tailor your CV to every job

Need more? Check out SEO in 2023: Additional Insights

A Majestic series that complements the original SEO in 2023 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Video

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2023 playlist.

Podcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2023 is available now via all the usual podcast platforms

Spotify Apple Podcasts Audible

Book

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

Amazon US Amazon UK

Launch Livestream Replay

On December 6th 2022, we hosted a 4-hour book launch webinar, broadcast live on YouTube.

SIXTY-TWO of the book's contributors joined David Bain, and some of them didn't just talk about their Number One actionable top for SEO in 2023, but they also shared a second (and sometimes a third!) tip for SEO in 2023.

Watch the livestream recording, or read the livestream launch transcript, for even more SEO tips - ones that you won't find in the book.

Don't miss out and find out more about SEO in 2024

Get ahead of your competitors in 2024