What's in store for SEO in 2024?

This year, we asked ONE HUNDRED AND ONE! of the world's leading SEOs to share their number one actionable tip for 2024. Check out our SEO in 2024 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year.

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Learn from some of the very best in SEO, in conversation with David Bain.

Need more? Check out SEO in 2024: Additional Insights

A Majestic series that complements the original SEO in 2024 podcast, video series and book.

See all bonus episodes

BE HUMAN

Rebecca Berbel

Become more adaptable so that you can take advantage of change

Petra Kis-Herczegh

Emotional intelligence can be your superpower

Jess Joyce

Be human in order to sell to humans

Adelina Bordea

Keep a human eye on your AI-generated content

INTRODUCING AI

Nitin Manchanda

Stay ahead of the game by embracing AI

Billie Geena

Prepare for the AI-fueled duplication epidemic

Jake Gauntley

Stop worrying about the future and start optimizing for it

Annika Haataja

Consider how AI will impact user behaviour

AI TECHNOLOGY

Bastian Grimm

Familiarise yourself with the capabilities and limitations of large language models

Arpad Balogh

Use LLMs to improve your forecasting and save you time

Jason Barnard

Learn how to tackle generative AI in search

Itamar Blauer

Understand how generative AI is affecting SEO content

AI IN ACTION

Kristina Azarenko

Learn to think, and only automate when it makes sense

Isaline Muelhauser

Utilise AI to save you time with your content creation

Joseph Kahn

Employ AI to improve your quality, not your quantity

Garrett Sussman

Improve your success with AI by building a prompt library

Victoria Olsina

Build your own prompt libraries for your clients

Pam Aungst Cronin

Watch out for better, AI-powered technical SEO tools

THE SERP

Julia-Carolin Zeng

Keep a closer eye on the ever-changing SERPs

Jono Alderson

Consider Google’s incentive to index your site and prepare for the next chapter of the internet

Mufaddal Sadriwala

Recognise the value of visual elements in the world of SGE

Martha van Berkel

Consider schema markup as the language you can use to build a knowledge graph

BUILD YOUR ENTITY

Miracle Inameti-Archibong

Recognise the increasing importance of brand SEO

Ulrika Viberg

Add a technical layer to your branding and start thinking of branding as a technical practice

Sara Moccand-Sayegh

Become a real entity by feeding the machine the right information

Austine Esezobor

Make sure your brand-related entities are in Google’s Knowledge Vault

Anne Berlin

Accept and prepare for the fact that schema is becoming less relevant

EEAT

Ed Ziubrzynski

Provide value by using EEAT as your starting point

Kavi Kardos

Prepare for a renewed and increasing emphasis on EEAT

Taylor Kurtz

Invest time and money into the EEAT of your website

Kerstin Reichert

Gain and retain visibility by demonstrating EEAT

Ben Howe

Lean into long-tail search with the added value of EEAT

Dre de Vera

Improve the experience you offer through high-quality content

Andrew Cock-Starkey

Focus on the E, E, and A of EEAT

Anthony Barone

Highlight your real-life authority in your online presence

Filipa Serra Gaspar

Keep EEAT at the forefront of your mind

THE CUSTOMER JOURNEY

Gerry White

Stand out and give people a reason to visit your site

Dixon Jones

Find your audience of one to cut through the noise

Ian Helms

Always pay attention to the people that matter

Myriam Jessier

Future-proof by focussing on the middle and bottom of the funnel

USER INTENT

Jan-Willem Bobbink

Stop getting distracted and go back to the basics of search intent

Ken "Magma" Marshall

Evolve your approach from SEO into HEO

Amanda White

Think about the user above anything else

Eli Schwartz

Think about the user, not the search engine

Nik Ranger

Leverage natural language processing to unpack user intent on a whole new level

CONTENT

Begum Kaya

Return to the basics with your content strategy

Fabio Embalo

Develop a user-enriched, strategic approach to content

Martin Huntbach

Have conversations and listen to your customers before turning to SEO research

Ashley Liddell

Recognise the value of creator-led SEO

Maria White

Influence organic search by working with influencers

Paige Hobart

Pan your business for thought leader gold

Bibi Raven

Invest in creativity and make your copywriting more human

Lidia Infante

Put the human and the author first to differentiate your content

Jack Chambers-Ward

Harness informational content on your e-commerce site

Natalie Arney

Reduce, reuse, and recycle the content that you have already produced

Mark Williams-Cook

Validate your long-form content with the help of AI assistants

INTERNAL LINKS

Bill Hartzer

Stop neglecting internal links and your link profile

Anna Uss

Take greater advantage of internal links through a complete internal linking strategy

Katherine Nwanorue

Take your internal linking a step further by linking to subcategories from the parent category page

Andreas Voniatis

Improve your internal links using Python string-matching

LINK BUILDING

Debbie Chew

Stay on top of both your link-building and mention-building

Amit Raj

Build human connections to build better links

Alan Silvestri

Find ethical backlinks and better content by leveraging happy customers

Jo O'Reilly

Focus less on quantity and more on quality, relevant links

Eva Cheng

Stop being afraid of building category page backlinks

Alexandra Tachalova

Build the right links to build brand authority

TECHNICAL HEALTH

Tom Pool

Make sure that your site is built on solid technical foundations

Fili Wiese

Don’t lose ground when it comes to site speed

Emma Russell

Take control over who can access your content

Andor Palau

Take SEO more seriously during a migration or relaunch

Nikki Halliwell

Improve your SEO audits and make them more meaningful

DIVERSIFICATION

Luke Carthy

Diversify your skillset beyond just organic search

Izabela Wisniewska

Go holistic and work more closely with other marketers

Crystal Carter

Cut across channels with the power of multimedia

Navah Hopkins

Learn more and do more with Performance Max

Sara Taher

Start integrating video into your SEO strategy

COLLABORATION

Montserrat Cano

Foster a collaborative environment to achieve success

Gus Pelogia

Start thinking more like a product manager

Helen Pollitt

Ensure that SEO takes its rightful place as a strategic business function

Ash Nallawalla

Raise the status of SEO within the business

Sally Raymer

Get buy-in from your stakeholders despite the changing SERP

DATA ANALYTICS

Olga Zarr

Do more SEO testing and experimenting

Krzysztof Marzec

Don’t forget about the power of analytics

Kaspar Szymanski

Focus on what really counts: fresh, relevant data

Marco Giordano

Use data wisely to improve your processes and prevent future damage

Pedro Dias

Improve your ability to handle large amounts of data and perform data analysis at scale

Olesia Korobka

Make better use of your data by preparing a database

Gemma Fontané

Use GA4 to properly analyse and read your data

Becky Simms

Track the metrics that actually move the needle

Irina Serdyukovskaya

Learn how to better analyse user behaviour and conversions

SEO WORKFLOW

Adrijana Vujadin

Stop overworking and focus on the tasks that matter

Katie McDonald

Make the most of your time by thinking better and rushing less

Lazarina Stoy

Start incorporating programmatic approaches and rule-based automation into your SEO

Aleyda Solis

Enhance your day-to-day tasks by leveraging AI

Si Shangase

Learn prompt engineering and AI to improve your SEO workflow

FOCUS

Greg Gifford

Optimize for the algorithm that matters most to you

Claire Carlile

Go deeper into managing your local knowledge panel

Sara Fernández Carmona

Research market-relevant events to stay ahead in international SEO

Luis Rodriguez

Build an in-house team to elevate your game

Adriana Stein

Learn how you can do more with less

Sarah McDowell

Embrace the changes and challenges that come your way

Need more? Check out SEO in 2024: Additional Insights

A Majestic series that complements the original SEO in 2024 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Video

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2024 playlist.

Podcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2024 is available now via all the usual podcast platforms

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Book

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

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